You gotta tell the stories

shoes on bike“Where can I find the stories?” I asked. The guy at the concierge desk said he knew the stories of all the artisan craftspeople whose products (such as the cool shoes pictured) were for sale in this curated shop. We chatted a bit but this didn’t meet my needs. “Are the stories, with links to individual websites, on your website?” I asked, assuming they must be. But they aren’t. Folks, listen, you gotta tell the stories. You gotta make them accessible to people. If this is missing from your business communications, I can help you.

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