UPDATE: Thank you to all who participated in this special offer, especially the City of Norcross, GA. I now offer this Pedal Power Hour presentation (which gives women in cities, at corporations, and in community groups an overview of Smart Cycling tips) at a flat-rate coast of $300 for 2 hours total time. Plus. I offer bike audits to cities, with the casual rider in mind, at a consultant rate of $150 per hour or $800 for an 8-hour day (including photos and findings report). Both of these investments by your city or business will help your Bike Friendly Community application.
I am offering a one-hour “lunch-n-learn” presentation, targeting new and returning women on bikes, to corporations (wellness and commute solutions!), cities (access for all! increased local sales!), and citizen groups (empowering teen girls! diversifying bike advocacy groups!) in north metro Atlanta. (Allow 1.5 hours, however, to accommodate introductions/questions, etc.)
The presentation includes photos and hands-on show-and-tell. (I am highly kinesthetic and I won’t PowerPoint at you.) It covers all aspects of bike riding, including (1) thinking about bike riding (bike, clothes, route selection, “fuel”), (2) right before riding (ABC Quick Check), (3) while riding (bike handling, hazard avoidance, rules of the road), and (4) after riding (bike care, self care, community care). It is my unique interpretation of Smart Cycling principles from the League of American Bicyclists, where I am a certified League Cycling Instructor (LCI #5382). I sprinkle it with rubber-hits-the-road tips and tricks that reflect our local realities while bike riding. If possible, I’ll even road-test your location to offer 100% germane suggestions.
I am currently scheduling up to four FREE presentations on Tuesdays from 11:30 AM – 1 PM between January 17 and the end of February, if your organization is interested. (Note: your one-time session occurs indoors in your projection-enabled meeting room, and participants bring their own lunch.) Contact me here to schedule. I am also working on a FREE webinar to be offered nationwide so that any woman new or returning to bike riding anywhere in the USA can power steer her way forward this year.
Why women? Well, first, because I’m one (as well as the mother of two daughters), and I have discovered solutions to specific needs and concerns I have as a woman riding a bike that I believe could be helpful to others. Second, because I honor every woman’s risk threshold and do not consider a desire to avoid motor vehicle traffic a sign of “inexperience.” What’s more, I’m lonely out there! I want to see more women riding bikes. And perhaps you may want to, too. Here’s why:
Women make up 50% of the population but represent only about 25% nationwide of those riding bikes on our shared public spaces known as streets, although the two fastest growing categories of bike riders are Millennial women and women over age 50 (especially with electric pedal-assist bikes). With the increasing availability stateside of cargo bikes, we are also seeing a surge in family biking for transportation, such as to school, especially in cities with appropriate bike infrastructure and a family-friendly culture that supports safe access for all. That means healthier citizens for years to come. Increased alertness and fitness could even boost test scores, thereby helping raise property values.
Women, who are being graduated from institutes of higher learning in greater numbers than men, are the “indicator species” for whether or not your city is safe for bike riding, and companies looking to attract these highly educated employees are increasingly noticing their presence/lack of presence when considering relocating. Women also make or influence 80% of all consumer purchase decisions. Since bike riders shop locally more often and spend more locally in total than those who don’t ride bikes, increasing the number of female bike riders brings economic benefits to cities and consumer goods/services companies as well. Bike riders are also typically healthier and more alert employees than those who do not regularly exercise, thereby saving companies in healthcare and lost productivity costs. And, of course, the cost of a bike rack is far less than the comparable number of parking spots — a bike is a great “final mile” solution for employees at corporate campuses that are accessible to mass transit (here’s looking at you, Perimeter!), thereby making reduced parking spot demand a reality.
Finally, women who want to be able to ride their bikes more easily may get more involved in civic volunteering and participation at City Hall, especially as our north metro Atlanta cities are redeveloping. Women’s first-hand experiences and advocacy efforts can help improve road safety for not just bike riders but also pedestrians, those with mobility limitations, and motor vehicle drivers as well. Everyone benefits.